A NEW term coined by DIScONNECT™ FASHION FILM FESTIVAL

POP!enomicsTM [pop-ee-nom-iks]

noun

1. the NEW valuation of Self

EX . Marc by Marc’s #castme campaign, considered the good POPenomics in scouring the internet and casting popular bloggers, instagram stars and social media mavens to be the faces of his latest (moderately priced bridge-label) MARC by MARC FW15 collection, estimated to be worth just shy of 1 billion dollars .

Between the buzz around this unique casting process and the combined influence that the “models” had online, made the images from that campaign (in turn the collection) one of his most successful to date. 2. the science that deals with the production, distribution, and consumption of popular ideas, popular culture and the popular figures who/that occupy it.